In Proximity
Keeping in touch with Hypertag UK - a few items of interest from their blog focusing on interesting industry issues and promoting innovative ways of extending traditional passive advertising campaigns to encompass engaging interactive elements.
Over the last few weeks, I have increasingly heard about Proximity Marketing (Bluetooth Marketing) providers offering customers one-off deals for Proximity Marketing solutions. The typical scenario is a company looking to use proximity marketing, they just want to buy the equipment and not have any further contact with the provider once they’ve bought the equipment.
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Bluepod Media have run the first
ABCe audited campaign and attained 2 star accreditation.
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Bluetooth Marketing campaigns can sometimes go wrong in a big way. You go to the free phone charging station and see an a opportunity to download a free GIG guide on your phone, “great” you think, just what I need, so you fumble around your new Samsung phone trying to find out how to switch the Bluetooth on (not being one of the 25% of people in the UK who now have it permanently switched. How could you?, on your last phone it killed the battery!)
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