Bluetooth Marketing campaigns can sometimes go wrong in a big way. You go to the free phone charging station and see an a opportunity to download a free GIG guide on your phone, “great” you think, just what I need, so you fumble around your new Samsung phone trying to find out how to switch the Bluetooth on (not being one of the 25% of people in the UK who now have it permanently switched. How could you?, on your last phone it killed the battery!)

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