We live in a socially connected world where Facebook and Twitter are ubiquitous, but the reality is that we are social ‘animals’ and need to physically interact with others in similar tribes, niche groups and communities.

It’s a rare thing in an age of corpratocracy to come across a company that will go out of it’s way (6000 miles!) to REALLY mean what they say when they talk about customer service. My expectations were exceeded, and then some, when I challenged Zappos.com, an online shopping site based in the USA.

Money, or lack of it, may be the great divider when it comes to social standing but the mobile phone is the ultimate connector and has democratised a previously isolated segment of the population.

Do we really need to know everything part 2.

Let me first help you understand the paradigm shift in the media environment over the past 50 years. This is important, as media is how we gain general knowledge and become informed.