I have just read Brand Republic’s News Letter (13 August) entitled;
“Twitter mostly ‘pointless babble’ says study” http://tinyurl.com/qytkgy

The global Mobile Marketing Association and its newly formed SA Council, recently held briefing sessions in Cape Town and Johannesburg. The objective? Get the South African mobile marketing industry involved. But as Brandscape’s Gordon Parkin found, some key players weren’t there.

The answer is, now.

The following article has appeared in a number of publications and now it's my turn, only this time it's not an all American comment.

In my last post I slated Apple for one of it’s lunatic fringe iPhone apps, but this time I want to know if anybody else sees a potentially huge and lucrative gap for Apple TV?

Email, search, social networks, online and mobile, all of these platforms are about a need to know. As a generation we have become obsessed with information even the most obscure and trivial are now searched, discussed and communicated.

Do we really need to know everything part 2.

Let me first help you understand the paradigm shift in the media environment over the past 50 years. This is important, as media is how we gain general knowledge and become informed.