British American Tobacco South Africa augmented their classy euro chic stand with some powerful technology at this year’s Shell Select Convenience Retail Conference 09. While their personalised cigarette box engraver stole the show for retailers, it was the relatively simple touchscreen survey competition that is giving brand managers the insights they are looking for with retailers.
The second Loxion Motor Show at Soweto's Mopanya Mall was the platform to launch the WesBank Street Race which will be run on the streets of Soweto on 19 July 2009. The race will be a world-first for WesBank and Soweto as it will be the first time a professional motor sport event of this scale will be hosted in a township.
The future of brands is as much about the creativity and relevance of the communication as it is about the uniqueness of the brand's value to the customer. This may be glaringly obvious to agencies, and let's not forget the customers' view too.
This time it was the fans' turn to score at Vodacom Super 14 home games. Brandscape Marketing was briefed by SAIL to focus on “Vodacom's Player 23, You, the Fan” campaign by engaging fans at selected games with FREE rich media content downloaded to mobile phones via promoter-worn Hypertag Bluetooth units.
There has been a lot in the news recently about rip-off mobile promotions and competitions, and about time! Finally the Lotteries Board has decided to flex some muscles in relation to these ‘rip-off' SMS campaigns from certain well-known brands.
“If you don't like change you're going to like irrelevance even less!” This statement was made by US Army Chief of Staff (ret.) General Eric Shinseki, and how right he was and still is!