The Brandpoint service equips our brand and corporate clients with a unique mobile interactive platform that securely delivers real-world rewards, vouchers and tickets directly from encrypted 2D or algorithm codes sent to participating users mobile phones.

 

It answers the need for marketers to close the communication loop that provides accurate measurement and accountability of customer interaction and fulfilment. Brandscape also equips clients with a personal mobile application linked directly to our server that allows them to view interaction rates in real-time.

 

Brandpoint gives participating users a unique, relevant and rewarding mobile experience by the convenience of being able to easily and simply receive and scan the 2D code or enter the algorithm sent to their mobile phone at any Brandpoint scanner unit to instantly redeem their reward, voucher or ticket.

 

The Brandpoint scanners come as portable or fixed site units and can be integrated with digital touch-screens, LCD displays and Bluetooth communication.

 

Brandpoint systems transform mobile marketing using compatible, reliable and secure technologies that will add real value and measurement to any brand experience.

 

 

Applications:

- Instant Win Prizes
- Vouchers
- m-Ticketing
- Loyalty programs
- Location based incentives
- VIP Passes
- Sampling

 

Brandpoint from Brandscape bridges the divide between the virtual and real world bringing mobile marketing to life.

 

 

 

The opportunity to integrate Brandpoint scanners with Digital Touch-screens, LCD displays and Proximity Marketing Servers offers a compelling market offering for brands, service providers and corporate institutions.

 

The Brandpoint Interactive Digital Kiosk is a networked hub point that integrates digital with mobile consumer communication and facilitates a redemption point for mobile rewards, vouchers and tickets. This provides marketers with a high impact Media Channel and brand touch-point at the point of sale or presence.

 

 

The Digital Media Screen industry is currently dominated by a myriad of proprietary solutions with many of these screen networks remotely managed by bespoke or proprietary management systems meaning that there is no easy off-the-shelf solution when brands consider it an advantage to integrate their consumer communication with proximity marketing.

 

Remote management systems are used to control and manage the content material download of play lists together with reporting on performance and analytics. Many of the requirements of managing a digital screen network are similar to that of managing a Brandscape network of proximity marketing content servers.

 

Brandscape has evaluated digital screen suppliers and all the options of how their digital networks can be integrated with Brandscape proximity marketing networks. Options include simple implementations whereby Brandscape’s proximity marketing network works independently of the digital screen supplier’s own management system or a fully integrated approach enabled by Brandscape’s own API.